Matt Salmon 

Head of Agency and Client Sales & Head of Commercial Marketing, Channel 4 Television

Matt is Head of Sales & Commercial Marketing at Channel 4, he also represents the commercial teams on the Channel 4 Diversity Taskforce.  Matt was responsible for creating the Channel 4 Diversity in Advertising Award, that has already given a million of airtime to both Maltesers and Lloyds Bank over the last 2-years to promote greater diversity and inclusion on screen.  He is a Non-Exec Director of EGTA (the European Television & Radio Association) and a member of the Marketing Society.

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