ABOUT DIMA 50 MALE ADVOCATES FOR EQUALITY

As part of the second annual Diversity in Marketing & Media Summit with the support of our partners, guidance from our advisory board and your participation, we want to showcase and celebrate the contribution of men in media and marketing who are advocating for change, promoting equality and paving the way for a more inclusive future in our industry.

If you know of a ‘male advocate for equality’ or you are in fact a ‘male advocate for equality’ and you’d like to nominate yourself, a male boss, colleague or friend, please submit the nomination form or email us your nomination.This is a global list, and we are accepting nominations from all over the globe. The closing date for entries is Wednesday, 20th June, 2018. Our advisory board will be the judging the nominations.  

The DIMA 50 Male Advocates for Equality in Marketing & Media will be revealed at the DIMA Summit.All nominees will be invited to attend the event, so please ensure that you include yours/nominees email to receive the invitation. Rather than scare folks off, we hope this initiative inspires a desire to rise to the challenge in a positive light. Through nominating you will help drive the industry towards gender parity and a truly inclusive future for the industry.

TWO WAYS TO NOMINATE

You can either email us directly your nomination or  fill in the form below. The closing date for entries is Wednesday, 20th June, 2018. Our advisory board will be the judging the nominations.

Please be sure to include a short biography, photograph and a  paragraph (200 words max) on why you/the nominee should be included in our list.

It’s super easy but if you have any questions or need help feel free to contact Azadeh on azadeh@lync.events.

why it matters

Research shows that when men are actively involved in gender diversity, 96% of companies report progress. When men are not involved, only 30% show progress. 

Men have a pivotal role to play in creating inclusive workplaces. But too often they are missing from workplace diversity and inclusion efforts, or only peripherally involved. There are many reasons for this. According to the report by The Center for Women and Business (CWB) at Bentley University, men who do embrace gender equity as their responsibility understand the need for a shift in workplace culture, but many do not know how to go about making it happen. When men do recognise a gender issue at work and want to help, they admit to feeling uncomfortable. The sentiment of men in the Fairygodboss/Artemis study was, “…it’s kind of awkward” or “I might say the wrong thing.” Only 41% of men surveyed said they had publicly advocated for a woman; 21% said they have not advocated or acted as an ally. PwC Global Chairman Bob Moritz described this hesitancy, “When the topic of diversity comes up, white men often feel labeled ‘the bad guys.’ We can be so worried about saying the wrong thing that sometimes we default to saying nothing instead. In another study, conducted by Creative Coaching consultant Karen Barr, interviewed 25 senior male business leaders over nine months and found that many men did not believe gender diversity was a business critical issue. In addition to lack of awareness, and societal definitions of gender roles, another reason is the fact that many diversity initiatives are not engaging enough men.

Whatever the reason, it is important to bring both men and women to the table to work together to create an inclusive diversity initiative. We know that in our industry there are many men who are making strides behind the limelight which corresponds with the research findings of the 2016 Fairygodboss and Artemis survey highlighted ways in which men have been allies to advancing women’s inclusion at work in which 53% of the men surveyed said they privately advocated for equality, inclusion and diversity 53% and only 21% said that they had not acted as an ally. So we need your help to shine light on those 53% and recognise the great work being done by the men in our industry who can then serve as role models for aspiring male advocates to join the conversation.

Got a question?

We'd love to help

If you have any questions, please get in touch with Azadeh on azadeh@lync.events.