2018 WINNERS: DIMA 50 Male Advocates for Equality in Marketing & Media

Listed in alphabetical order by last name.

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Abraham Asefaw

Abraham Asefaw

Co-founder, The Pop Up Agency

As a co-founder of The Pop Up Agency, Abraham is part of a new era of creativity. He believes in the power of creativity and that with the right processes, anyone can be creative and develop ideas – and that within a timeframe too. His soul purpose with The Pop Up Agency is to re-define the role and way the agency taps into creativity in business.  Alongside his colleague, Maksimilian, Abraham has made a global footprint crossing over 55 countries working with a span of clients from governments, brands and agencies all of who they are redefining the way we tap into creativity in business. The agency’s mission is to democratise creativity and to break the stereotypes of who is considered ‘creative’. This is first and foremost done through inclusion and they believe in the power of creating change together with the new generation of our industry. Therefore, they focus a lot of their time on empowering young people at places like Hyper Island, Central Saint Martins and Cannes Lions’ Roger Hatchwell Academy.

Maksimilian and Abraham are partners and advisors in several institutions that empower equality on a global scale including:

  • Chairman Feminist Internet
  • Chairman at Hyper Island
  • Partners of Marcus Graham Project
  • Advisors and creative partners at University of the Arts Widening Participation Program
  • Partnering with HP #morelikeme diversity mentoring program
  • Creative partners of the UAL Futures
  • Leaders of the Roger Hatchuel Academy
Kian Bakhtiari

Kian Bakhtiari

Head of Strategy, Dentsu Aegis Network

As a founding member of Fortysix, Kian has helped Dentsu Aegis Network to create a new, inclusive recruitment model to attract more BAME talent. Having recognised longstanding biases in the advertising industry, Kian addressed this by eliminating unconscious bias from the system and by bringing in a pool of fresh, diverse talent. This meant getting rid of CV’s as the sole method of assessment at entry level and Instead putting greater focus on communication skills, empathy, critical thinking and creative problem solving. Kian’s methods have helped to significantly increase BAME representation across the company. In 2017, Dentsu Aegis Network recruited 103 people into their early careers programme using this new and Innovative recruitment model. For the last two years, Kian has been building a proprietary platform called Striipes: an online insights tool, which bridges the gap between brands and young people. Striipes is powered by a community of 1000 of young creatives who are 16-24. The majority of members are from BAME and lower socio-economic backgrounds. Striipes allows brands to gain Ideas and Insights from young people in real time. Perhaps more Importantly, Striipes provides a platform for young people from diverse backgrounds to shape the products, services and experiences they want to see in the world. Kian is listed as #19 in 2018 EMpower 50 Ethnic Minority Future Leaders List, presented by the Financial Times thanks to his contributions towards creating a more Inclusive future for all. Kian is also an ambassador for One Young World. Kian was the recipient of the All Bar None scholarship, representing Iran at the One Young World in Ottawa, Canada.

 

 

Phil Bartlett

Phil Bartlett

Managing Director, CDM London

Over the past 4 years as the Managing Director of CDM in London, Phil has championed equality within the agency’s leadership team, across the agency and across the whole Omnicom UK network. Whilst actively creating a modern, forward-thinking workplace, including new models for flexible working and driving paternity equality, Phil has leant in to important discussions on equality, diversity and inclusion within the Omnicom network at every opportunity and on his own time.

As the first man on the OmniWomen UK committee (part of Omnicom’s ground-breaking OPEN initiative, with Omniwomen being focused on gender equality), Phil has spoken to groups of men and women from across Omnicom UK about the importance of pushing an equality agenda in the #metoo world not by preaching but by admitting his own failings and vulnerability. An industry leader for the last decade or more, Phil has been heading up CDM (one of the most awarded healthcare agencies in the country) since 2014, prior to which he spent 15 years leading teams in some of the biggest agency names around McCann, Saatchi, Ogilvy and Grey (all in health & wellness).

Danny Bluestone

Danny Bluestone

Founder, Cyber-Duck

Danny Bluestone was one of the first individuals who came to Stripes when finding out about their mission of increasing ethnic diversity. And he never once asked us “what was in it for him”. Instead he came with stories of the injustices he had seen and how he wanted to help fix and solve those injustices in any way possible. Danny’s background is in advertising so he understands the issues the industry faces. This has translated to job hires, training, school outreach programs to find and nurture new talent, speaking engagements where he has coached and given advice on how to navigate the industry and what individuals can do to get hired and remain in their roles. Danny has never once asked for anything in return and uses his connections, influence and the resources his company has in order to change things around diversity.

Richard Bon

Richard Bon

Chief Revenue Officer, Clear Channel

Richard has gone out of his way to drive Fairness through Clear Channel UK’s business – ensuring that an inclusive atmosphere reigns across the commercial team. Internally he’s spear-headed key partnerships enabling Clear Channel to find great diverse talent, such as a relationship with the Hoxton Finishing School. As well as internally promoting diversity and inclusion, Richard does a huge amount through work across the industry with Nabs, WACL, MediaTrust, and more to ensure that everyone has the opportunity to achieve their potential within the Out of Home and wider media community. Richard Bon is UK Chief Revenue Officer at Clear channel. He joined the company back in 2000 and subsequently progressed through various roles in the marketing, planning and trading departments and now sits on the company’s board. In recent years Richard has led the digital transformation of Clear Channel, delivering Reach, Activation and Fame sales propositions. These stretch across multiple high street, arterial highway and retail environments. Clear Channel now boasts over 6,000 digital screens, which have rapidly expanded to deliver national reach on a daily basis. Whilst digital now represents the majority of Clear Channel UK revenues, Richard is spearheading the next phase of the company’s growth through more Flexibility, Creativity & Accountability.

Conor Brown

Conor Brown

Senior Manager, UK Creative Strategy, Oath

Conor started his career in digital advertising working in Search at Microsoft, working there from 2009 – 2010. He then started at Yahoo at the end of 2010, first working in Search then Native and has been at Yahoo – now Oath – for an amazing 8 years. In that time he has advanced to a position as Senior Manager responsible for a team in both London and Dublin. He has been working with the WIN (Women Inclusion Network) ERG for the past 2.5 years. He took it upon himself to go to workshops on gender and inclusion whilst leading an all female team to create a better understanding of the issues and how he could help his all female team. Conor has become an important male ally by bolstering the cause of the Women’s Inclusion Network at Oath. He often challenges his male colleagues to open their minds to gender and inclusion by using his management position to bring open discussion to the table. He has also become a more empathetic manager who is continuously growing and learning. Conor is a great role model who encourages his male counterparts to undertake a similar journey of feminist discovery.

Michael Brown

Michael Brown

Head of Insight, UM

As Head of Insight, Michael Brown began his career at American Express, where he worked in a direct marketing role. Following a move into market research, in which he worked for two of the research industry’s most innovative businesses – Research Now and MESH Experience – after which he moved to UM, where he helps his agency’s clients understand consumers. He has a particular passion for raising awareness in the industry around the importance of inclusive representation in advertising. Michael has been a driving force for positive change at UM and IPG Mediabrands and his passion for it is undeniable. In his role as Head of Insight at UM, Michael uses traditional research methods to provide a voice to marginalised people in society, and is a frequent commentator and analyst on the role of ads in creating, maintaining, and breaking identity stereotypes in society. Michael has created and run many studies for our business, which have aimed to help quantify prejudices and injustices in society and in turn, advise our clients on how they should carry out their marketing. Michael has been instrumental in our UK by UM studies, which aim to challenge perceived stereotypes in UK society. He has focused on a variety of topics including women in ads, stereotypes in the home, socio-economic stereotyping, and stereotyping within the LGBTQ+ community. His insights and commentary on these issues have been covered extensively in UK and worldwide publications. As well as all the above, Michael has been key to many of IPG Mediabrands diversity initiatives, including creating and leading IPG Mediabrands LGBTQ+ network, Open, for which a month long schedule of events is currently running in the London office.

Darren Clapich

Darren Clapich

Director, Othervox

Darren is the Co-Founder and Director of Othervox, an advertising consultancy, helping brands and agencies access the LGBTQ audience. Most recently, he headed up Grindr’s Brand Partnerships & Advertising in Europe before starting a new chapter in his career. Darren hopes to continually pursue his passion in political advocacy as well as making an impact on diversity and equality in marketing and media. Now, heading up Othervox, he regularly meets with brands and agencies to advocate for increased diversity and LGBTQ inclusion in advertising campaigns. Darren firmly believes that increased LGBTQ visibility in all media, but especially in advertising, will help the wider society get to know and understand queer people, which will shift the social consciousness to include a wider range of people, ideas and talent. Not to mention that when queer people (and especially LGBTQ youth) see positive representations of themselves in the media, it boosts the feeling of self-worth and can help alleviate mental health issues that are rife within the LGBTQ community.

Haydn Corrodus

Haydn Corrodus

Co-founder, WeAreStripes

As a founding member Haydn plays a key part alongside the 5 other founders in steering the direction of Stripes and helping to build the brand as a fluid organisation that helps place BAME talent throughout the creative industries as well as help provide mentors to new and existing workers within the industry. Haydn truly cares about diversity which he shows in his constant and consistent support. Haydn organises events, creates jobs and opportunities with these events for creatives, showcases creatives who he feels have done amazing work and often finds these hidden gems. Haydn has remained connected to his community where he speaks at local events and is not afraid to work with younger creatives, offering advice and encouragement as they continue to navigate their careers in the industry. Working in the background with WeAreStripes looking after the social media, organising speakers for events and strategies for increasing the ventures reach. Haydn also managed 3 artists does all this while managing 3 artists, one of them international, as well as a full time job.

Phil Crookes

Phil Crookes

Global Head of Transformation & Delivery, dunnhumby

Phil has been a passionate advocate for promoting a more diverse workforce in dunnhumby because he truly understands and recognises the benefits. In 2017, Phil put into motion dunnhumby’s Diversity & Inclusion work stream, with a focus on gender equality as the first step. He has made a commitment to ‘free the data’ in order to do a deeper dive on dunnhumby’s gender pay gap to better understand how to close the gap. Currently, he sits on the D&I steering group to help drive decisions, and actively supports the programme from an executive level outside of HR. As Global Head of Transformation & Delivery, Phil is responsible for dunnhumby’s operating model and its transformation, operational excellence and delivery of strategic plans. After joining dunnhumby in 2003, Phil worked initially with retail clients at board level to help them create an enterprise-wide customer vision and transformation plan. Then as Operations and Strategic Planning Director and most recently as Chief People Officer. Prior to this, Phil spent five years at KPMG Consulting in strategy and business information.

Akama Davies

Akama Davies

Head of Brand Performance, Global Multicultural ERG Lead, Oath and Co-Founder, WeAreStripes

Akama Ediomi-Davies has shown industry leadership by founding We Are Stripes – a U.K. based initiative whose purpose is to create opportunities and expand horizons, for people from diverse backgrounds, across the creative industries. Akama believes that from the difference and diversity of people, teams and communities, comes true creativity and innovation; without diversity our industries cannot truly be creative or innovative. We Are Stripes aims to create greater BAME representation, across all levels, within these industries. He has offered career mentoring, workshops and placements to youth development organisations and universities. Akama is also Head of Brand Performance & Global Lead for Multicultural Group Oath. Akama founded We Are Stripes in 2015 and launched the Global Oath Multicultural Resource Group in June 2017 which drives diversity and inclusion for Oath in 37 different markets globally.

Matthew Desmier

Matthew Desmier

Director, Wise Old Uncle Ltd

Matthew is a branding specialist offering clarity, insight and inspiration to a variety of agencies, organisations and to individuals. He established the renowned ideas event Silicon Beach which has proudly featured a positive gender split of speakers since it’s inception. In addition to addressing gender disparity in conference programmes, Matt has also invited ethnic diversity to the stage. More recently, Matt has been working to explore ageism insomuch as he’s keen to provide a platform for younger speakers to share their views, opinions and experience. The most recent Silicon Beach event featured a programme of speakers all of whom were under the age of 25.

Simon Devereux

Simon Devereux

Group Head of L&D, The Mill

Simon launched AccessVFX last year as his means of increasing diversity in the creative sector he works in, which is film and visual effects. AVFX now boasts about 25 of the world’s largest visual effects studios. They work on major film release from Star Wars to Black Panther. Simon coordinates all these companies in order to raise awareness of their lack of diversity but at the same time educate various community and educational groups on the careers available to them in their sector. Since launching Simon has organised over 10 events across the country in 6 locations including recently Stoke and London. This has lead to an increase in hires and awareness as intended. He is also not afraid to work with other D&I initiatives, creating collaboration events in order to reach even further as well as engage the leadership with training and workshops on unconscious bias. In a space where people continue to “lead” just by talking, Simon rolls up his sleeves and truly gets the work done.

Adam Dunnakey

Adam Dunnakey

Broadcast Journalist, CNN

Adam Dunnakey is a Broadcast Journalist at CNN who very naturally brings diversity and equality into everything he does. He is a passionate and committed advocate for inclusiveness, who goes the extra mile at every opportunity to make CNN’s brand an example of diversity both within his daily role, and outside of it.
He has been organising CNN’s Open Newsroom days for four years where 75 disadvantaged people with a strong interest in working in TV news have been invited in to make a news programme from start to finish. He keeps in touch with all the participants who are then invited to join the Job Shadow or Internship schemes. He frequently gets underrepresented people on air and regularly finds time to help many of the charitable organisations that we work with representing under-privileged people and recently made a video about volunteering at Age UK.

Edward Enniful

Edward Enniful

Editor in Chief, Vogue UK

Edward is the Editor in Chief of British Vogue. Throughout his career in the fashion industry he has broken barriers his first issue as an editor in chief was a person of colour which marked a new era of British Vogue. He is now reshaping Vogue into becoming more diverse and inclusive by aiming to showcase women of all different colours, shapes, ages, genders and religions. He has introduced a mentorship scheme for young models in the industry to help and guide them on their journey. He is a strong advocate for breaking the “size zero” culture by not only showcasing different body types but also delving deeper into the issue by talking to the designers and retailers on how to tackle the issue.

Kai Exos

Kai Exos

Co-CEO and CCO, Isobar

As a brand leader and most senior creative talent within Dentsu Aegis Network Canada, with a longstanding seat on the Isobar Global Creative Council, Kai has introduced Inclusivity Training within his 100-strong team of innovators and creators. This Summer 2018, a three-year integration that Kai co-chaired for 650 of his network teammates will culminate — focused on the power of craft and diversity to achieve positive collective results. Kai is a lifetime member of the NAACP and serves on the board of directors for @Unity_In_Color, a global movement in solidarity for Women’s Rights. Monthly initiatives for his internal project, The Intersectionality Forum, continue to take place at their Toronto headquarters to highlight shared values and encourage representation. In addition to his philanthropic endeavours, Kai’s activism extends further as a Billboard-charting musician alongside his private collection of fine art from the African diaspora.

Sean Gilroy

Sean Gilroy

Head of Cognitive Design, BBC

Sean is Head of Cognitive Design, a research initiative within BBC UX&D exploring cognitive sciences as part of an integrated UX design process and advocating design solutions for cognitive difference. Based in MediaCityUK, Sean is an advocate for inclusion and is also a Chartered Management Accountant. Sean founded the BBC CAPE (Creating A Positive Environment) initiative in 2014 and has been pioneering Neurodiversity & Cognitive Accessibility in the workplace by using a creative approach to inclusivity. The CAPE initiative uses the power of cognitive design to develop accessible user experiences for people with neurodiverse conditions such as Autism, Dyslexia, Dyspraxia, ADHD etc. CAPE delivers the message that people with neurodivergent conditions are welcome at the BBC by advocating the positive attributes of Neurodivergent thinking & recognising the benefits to organisations that such perspective can bring as part of a diverse & inclusive culture. Sean’s work with CAPE has also improved accessibility at BBC MediaCityUK where they developed two interactive access films taking viewers on a journey through the BBC’s MediaCity Buildings in order to help visitors with neurodiverse conditions develop coping strategies before they arrive. He has helped educate various organisations through running creative workshops on disability, neurodiversity and unconscious bias. The CAPE initiative is also doing things in the wider community nationally and internationally, advocating and speaking in various events and festivals to explore the idea of a neurodiversity. As a result of this work the BBC became the first broadcaster to gain a National Autistic Society Accessibility Award, and is using the CAPE initiative to bring in new creative talent, as well as to produce innovative and accessible content for its audiences. Sean is a great role model and thought leader in his field as he aspires to make sure the next generation of employees with neurodivergent conditions will find themselves supported and championed.

Dawood Gustave

Dawood Gustave

Leader and Imagination Officer, Reluctantly Brave

Dawood’s imagination leads Reluctantly Brave with creative oversight and strategic direction. He brings tireless, dynamic exploration to clients challenges, across innovation, brand strategy and culture. Dawood built Reluctantly Brave in such a way as to improve access for BAME people, and other underrepresented groups including women, to the creative industries. In this past year he has taken this to a new level. First, he led the creation and adoption of a new corporate purpose, built on the express belief that diverse and inclusive teams get to the best solutions fast. They sell their services to clients and recruit talent on this basis, making diversity a commercial imperative and putting it at the forefront of everything they do. Secondly, he established alternative recruitment processes to avoid the industry’s ingrained biases against BAME people. From struggling to find non-white candidates, they found ways to reach and recruit amazing BAME people so that Reluctantly Brave is now 50/50 white/BAME. Both of these factors contribute immensely to the inclusive culture. Thirdly, the (Young) Braves program continues to pioneer bringing young people from a huge range of backgrounds together to learn how to work on creative projects. This year it was expanded beyond the network to cover the UK and US, bringing over 100 young people together to work in mixed background teams to produce more innovative solutions for clients. Dawood and the team, continue to coach and mentor young BAME people, from those considering their educational choices to those already employed.

Daniel Harvey

Daniel Harvey

Head of Product Design & Brand, The Dots Global

There are many ways to be true advocate for diversity. Dan choses to support, uplift and encourage those around him who he knows are doing what they can in order to change things. From both within the company and outside it as well. Instead of using diversity as a means to further his own agency, Dan quietly puts forward people for recognition, speaks to affluent people on behalf of other real diversity leaders and continues to work to encourage diversity within his own company. But wherever Dan has reach or influence you will find him pushing others into the spotlight to ensure they can be seen. While others use their voices to bitch, complain or make themselves look good. Dan works in the background ensuring real change is happening where it should be, behind the scenes.

Alex Hirst

Alex Hirst

Co-Founder and Joint-CEO, The Hoxby Collective

Motivated by his personal experiences of managing burnout and fatherhood, Alex is on a mission to embed flexibility into the very fabric of modern working practices for the benefits it can bring to people and companies alike. His personal background and experience through starting Hoxby give him a unique male perspective through which to bring equality, enjoyment and productivity to the world of work. His company, The Hoxby Collective is creating meaningful work opportunities for increasing number of people falling out of the traditional workforce structure because their circumstances make it impossible for them. Alex believes that the challenge of equality is not a question of gender but one of circumstances, and that to treat people equally requires a structure of work that accounts for individual circumstances. Alex Hirst co-founded The Hoxby Collective with a bold and ambitious vision to revolutionise the way people work to create a happier, more fulfilled society and a world of work without bias. At Hoxby, everyone has the freedom to choose where and when they work- removing the 9-5, 5-day week structural bias that prohibits equality for all. The Hoxby model creates equality of opportunity through individuality- the right to choose for oneself how work gets done and to be judged on output. This individuality enables Hoxby to create work opportunities with inherent flexibility for the growing number of people turning their backs on traditional employment in search of flexibility.

Nick Hugh

Nick Hugh

CEO, Telegraph Media Group

Nick has made inclusion and diversity a strategic priority at The Telegraph since his appointment to CEO in June 2017. He has committed to eliminating The Telegraph’s gender pay-gap by 2025 and is a vocal advocate for equality and opportunity for all. In the last few months, as part of this commitment, The Telegraph has: implemented 50/50 shortlists for all new hires; invested in future talent through Apprenticeships and Internships, finding talented young people in places they might not traditionally have looked or had access to; shifted focus internally away from presenteeism to output, with a default position of “yes” to requests for flexible working – not just for parents, but for everyone. Hugh announced plans to tackle diversity at the Telegraph, saying: “It is essential that our workforce is more representative of the base of customers whom we serve and we will actively put in measures to ensure that we improve the mix of our workforce.” Since his appointment as CEO of The Telegraph Media Group, the mean gender pay gap has fallen by a fifth following appointments of women in senior roles in both editorial and commercial departments. These are just some of the reasons he deserves this nomination.

Tom Jenen

Tom Jenen

Co-founder, WomenPresent Ltd.

As a founder of WomenPresent, Tom is part of building a unique tech platform to connect female speakers with events looking to increase diversity on stage at conferences, as well as increase content quality, help women build confidence and accelerate their careers. A long time outspoken feminist, Tom has been a mentor to many women in his corporate career, and actively sought change at Google and other companies as well. Tom Jenen is an 18-year veteran of technology startups and platforms, including Google, Admeld, Eyeblaster/Mediamind, Polar, Oriel and others. Tom currently runs Oriel Ventures and supports a number of startups as co-founder or in nonexec director or advisory roles.

Maksimilian Kallhed

Maksimilian Kallhed

Co-founder, The Pop Up Agency

Maksimilian Kallhed is a strong believer in the impossible. With the right tools and mindset, you will get further than you could ever imagine. As a co-founder of The Pop Up Agency, Maks has traveled to over 30 countries and 50+ cities with the mission to re-define how we use creativity in business. The agency’s mission is to democratize creativity and to break the stereotypes of who is considered a creative. This is first and foremost done through inclusion and they believe in the power of creating change together with the new generation of our industry. He has worked for some of the most innovative companies in the world, Coca-Cola, Facebook and IKEA to mention a few. He is a frequent speaker at global creative festivals such as Cannes Lions, Eurobest, Dubai Lynx and D&Ad. Maks is also a lecturer at two of the most progressive creative schools, Hyper Island and Central Saint Martins. In February 2016, Maksimilian was nominated for influencer of the year by Creative Pool Networks.

Sulaiman Khan

Sulaiman Khan

Founder & Chief Purpose Officer, ThisAbility Ltd.

Sulaiman is fighting for equal rights for the many. His focus is on people with disabilities and how they are represented in our industry but he never misses an opportunity to speak up for the many important issues minority groups face. He is a relentless diversity champion campaigning for good everywhere he goes.

Kenneth Kulbok

Kenneth Kulbok

Co-founder & European Managing Director, Avocet

As a Co-Founder of Avocet – the Innovation DSP, Kenneth has built a business that celebrates fresh ideas and nurturing talent. Kenneth embodies the principles of equality and openness and strives to create work environments where individuals are encouraged to appreciate the individuality of those around them and recognise the benefits that different perspectives bring to company outputs. Avocet is actively involved in the discourse for change in our industry, both as a member of the Conscious Advertising Network and supporter of Lync Media Diversity Series. Avocet’s own Deconstructing Digital event series has dedicated time to understanding how responsible advertising and media buying can impact positive social change and as a company, Avocet continues to assess how day-to-day actions can work towards an inclusive and equal workplace at all levels.

Jeffrey Lee

Jeffrey Lee

CMO, Userfarm

As an award-winning documentary filmmaker and Foreign Editor at Channel Four News, Jeffrey highlighted the plight of refugees in the Middle East, slaves in West Africa, black female politicians in the USA, and indigenous peoples in Mexico.

Jeffrey’s first digital venture was CEO of Produxion.com, purchased by Emap in 2000. He then set up Cat Games, a pioneer in massively multi-player online gaming. He was MD of Lycos, one of the UK’s leading web portals, before setting up his adtech business identifying early stage overseas adtech companies, investing in them and building their business in the UK. Examples include data science experts Dstillery and the market leader in brand safety, Integral Ad Science.

Jeffrey is dedicated to democratising creativity and breaking down all barriers to entry into the filmmaking world for people of all descriptions around the world.

His dedication to the innate diversity of the global creative crowd is putting it in the forefront of creative disruption in marketing and has already enabled a rainbow of all genders, ages, orientations, nationalities, social classes, ethnicities, disabilities and more to have their stories told and have their talents and abilities recognised and rewarded on a world stage.

John Lemp

John Lemp

Founder/CEO, Revcontent

John Lemp has built his current company, Revcontent, around empowerment, diversity and inclusion. In 2018, John took a stance against sexual exploitation when his company, Revcontent, became the first content recommendation network to ever ban all sexually objectifying and explicit content on the network based on the standards approved by the National Center on Sexual Exploitation. John’s goal is to encourage the entire advertising industry to eliminate sexual explicit imagery as a whole. John’s company was also featured on Moguls 2018 list: Top 1000 Companies Worldwide for Millennial Women. The award was based on women’s initiatives in the workplace, women in leadership, workplace policies, workplace culture and overall diversity & inclusion.

Russ Lidstone

Russ Lidstone

CEO, The Creative Engagement Group

Russ is the CEO of the The Creative Engagement Group. Russ has been a proactive advocate for equality for over eight years not just in the industry but externally too. Russ, runs a business that is 59% female headcount in 2018.50% female creative directors –  40% female creative leadership this includes the US side of the group Just hired Rose Pimpinella to run their US business. Russ has developed a range of approaches to address retaining and attracting senior women into our business (our gender diversity challenge) including –  working with recruiters in all disciplines to ensure that there is a mix of male and female candidates included on shortlists for all senior roles; Offer flexible working but are reviewing and discussing how we can offer greater flexibility to our entire workforce; Evolving our maternity and paternity policy to ensure that we provide a strong package for Mums and Dads. As CEO at Havas UK he partnered with Enternships to bring in recruits from diverse backgrounds. He partnered with Mind to support their Media Awards. Built a specific ‘happiness and resilience’ course to address stress and mental health. Built a 50/50 male female leadership team by 2014 Won Pathfinders Media Employer of the Year 2013 based on resilience, diversity, engagement. Spoke at Cannes festival 2014 with Kat Gordon (only male panellist) on under representation of women in adland.

Geraint Lloyd-Taylor

Geraint Lloyd-Taylor

Legal Director and Deputy Head of Advertising & Marketing, Lewis Silkin LLP

Geraint Lloyd-Taylor is a tireless campaigner for LGBT+ issues in the legal profession and in the advertising and marketing sectors. Geraint is a core member of, and spokesperson for, PrideAM (Advertising and Marketing industry LGBT+ group). He is also Chair of the PRCA’s LGBT+ network (the PRCA is Europe’s largest and most influential PR and communications membership body; known for challenging, supporting, raising standards in the PR & Comms industries). Geraint was a guest speaker on the panel for the launch of the PRCA’s Diversity and Inclusion Guidelines.  He has also been involved with Legal Best (LGBT+) for many years, a network of London based law firms. In June 2017, Geraint, along with Mark Runacus (President of PrideAM), gave a talk to the Advertising Standards Authority on the importance of proper representation of diversity, in particular LGBT+ individuals, relationships and families, in advertising. Geraint also leads Lewis Silkin LLPs internal LGBT+ networking activities. Geraint has contributed to various industry discussions to promote diversity and inclusion, including (but not only) in relation to advancing LGBT+ causes. Geraint is also a talented writer and regularly writes on the topic of LGBT+ representation in advertising and marketing.

Antonio Lucio

Antonio Lucio

Global CMO, HP Inc

Antonio Lucio brings over 25 years of global marketing experience to his role as HP Inc.’s Chief Marketing & Communications Officer. Antonio leads the brand’s global marketing organization, including branding, demand generation, strategic events and communications. Antonio Lucio brings diversity of life experience and thought to HP Inc. He believes that Diversity and Inclusion (D&I) is not only a values issue, but a business imperative. Antonio has taken action to cultivate a culture that embraces D&I. Antonio wants HP to become the employer of choice for both women and under-represented groups. Through an internal partnership with Chief Human Resources Officer Tracy Keogh and Chief Diversity Office Lesley Slaton Brown, Antonio helped launch the Reinvent Mindsets series. To date, the series has covered race with “Let’s Get In Touch,” targeted at the African American community and gender with “Dads and Daughters,” targeted at women. The series will soon tackle additional issues including culture and sexual orientation. At a company level, HP boasts one of the most diverse boards of any technology company in the US (comprising of 45 percent total minorities, 36 percent women, and 27 percent underrepresented minorities). It has become one of the top tech companies with women and people of color in executive positions. During Antonio’s first year at HP, he shifted his marketing leadership team from 20 to 50 percent, and these women are some of the best leaders in the industry.

Blas Maquivar

Blas Maquivar

President Global Chocolate Business Unit, Mars Wrigley Confectionery

Blas is President of Mars Chocolate Business Unit and a member of the Mars Confectionery Global Leadership Team. Blas recruited a truly diverse leadership team when he was the CEO of the UK business with 4 nationalities, 50% women and 3 ethnicities and valued everyone’s difference to create better business decisions – always curious to understand the person behind the “work persona”.

In the creative work Blas has always encouraged bold and brave moves for diversity & inclusion – he encouraged the Maltesers Disability work and he challenged it even more resulting in the new Maltesers work featuring other underrepresented women. He believes individuals should be rewarded by the outputs of their work and has supported flexibility in the workplace to accommodate different lifestyles.

David McQueen

David McQueen

Presenter, Executive Coach & Founder, Magnificent Generation

David is a true powerhouse and extremely well known in the black community and has a focus on working with leadership. However this doesn’t stop him from really getting involved using both his influence and his voice to speak up on issues pertaining to diversity. And in a way that challenges companies and individuals to seek solutions and not just have conversations. He coaches, speaks, mentors at every level, be it students, individuals just starting out or senior level leadership who need support and encouragement as much as the next person. True leadership is serving the community that you claim to care about and David does just that. Never let it be said that David McQueen does not support women, especially black women or women of colour. With mentoring, advice, helping craft business models, all usually in the background and behind the scenes. David write numerous articles, speaks and hosts events and mentors all with the view to empowering individuals from the community with the skills and knowledge they need to truly progress. His accomplishments are too numerous to list here and he is a role model for both black men and leadership to aspire to.

Burzin Mehta

Burzin Mehta

Group Creative Director, Ogilvy Mumbai

Burzin is Group Creative Director at Ogilvy Mumbai. Having successfully manoeuvred traditional media, Burzin now specialises in digital, integrated and data-inspired communication. His work on some of the most revered brands globally, has earned him acclaim at the world’s biggest advertising award shows. Burzin is extremely passionate about nurturing a workplace that is truly diverse and inclusive. As a senior creative leader, Burzin has used his position to directly impact female hires across levels. From partnering a mother-to-be to ensuring gender balanced teams that include members of the lesbian community, Burzin has led by example to foster an attitudinal change at a predominantly male-dominated office.

Recognising the importance of getting senior management on board, Burzin has been part of initiating discussions with select members of the Ogilvy India board on gender representation, cultural diversity and industry initiatives. Burzin is part of the faculty at the Miami Ad School Mumbai where he mentors (and learns from) young creatives looking to make a career out of advertising. Covering topics ranging from the power of digital storytelling to being a responsible brand on social media. He also conducts workshops at corporate houses and is mentor at a youth programme designed to counsel high-school children on new-age careers.

Andrew Monu

Andrew Monu

Director, Field and Product Marketing EMEA, LinkedIn

In February of 2018, Andrew led the re-launch of LinkedIn’s Ethnic Minority ERG, EMBRACE, which was focused on challenging LinkedIn’s leaders and employees to think about why talking about race is still relevant in the workplace and about what role they have to play in making a change.  In addition to volunteering as an EMpower mentor, where he is paired with a BAME professional from another organisation, Andrew writes about his experiences through the lens of race and unconscious bias. Most recently Andrew published an article on LinkedIn called ‘Why being conscious of your bias is the first step’ where he shared his own personal story about his own bias and how he tries to overcome it. 

Michael Olaye

Michael Olaye

CEO, Dare & CTO, Inside Ideas Group

Dare bucks the trend when it comes to diversity. First and foremost is a gender split of 57:43 and a median pay gap of 4.11%. Dare voluntarily calculated this figure – despite falling below the reporting threshold – and has been vocal in its commitment to reduce this gap further in the coming years. Under Michael’s leadership, Dare has become a paragon for inclusion. Almost 30% of Dare’s workforce identify as BAME; a jump on a stagnant industry average of 9%. These numbers are in no way accidental. Since taking the helm towards the end of 2016, Michael continues to nurture a company culture that prioritises inclusivity, respect and collective responsibility. From a desk in the middle of Dare’s growing team to Street Fighter duels, Michael’s leadership style is designed to encourage openness, friendship and autonomy. And while gaming and all-team pizza lunches might sound like an industry cliche, it ensures Michael can maintain a close relationship to a growing team. He’s as much a figurehead for equality as he is an ally. It’s common knowledge companies with a diverse board and employees perform better. Dare is proof of that.

Clive Page

Clive Page

Senior Operations Director, Finecast

This year GroupM confirmed a gender pay gap, the results came in at 27% mean gender pay gap and 67% mean gender bonus gap. This has influenced many hiring managers, Clive in particular to make an attempt to close the gap in a fair way, offering more opportunities to women across the business. Clive’s hiring techniques has resulted in a 33% growth in his team where the operations team is now split 66:33 women:men which is pretty rare for an operations team in adtech. GroupM is hoping this trend will continue until they can equalise pay in their most problem area – the top quartile % earners at our company with the help of Clive.

Danny Pallett

Danny Pallett

Art Director, Digitas London

Danny’s an art director at Digitas London working on Kellogg’s. Previous to that he was at Iris Worldwide. In his career Danny’s created ads for Domino’s, Barclaycard, Robinsons, Camelot, Samsung, Nectar, AmericanExpress, and Shell (to name a few). As well as being a constant voice in the bigger conversation regarding diversity in advertising. as a member of the young creative council, Danny visits universities and colleges across the country regularly giving talks about the creative industries, and helping share advice and mentoring young creatives. From doing this he became dramatically aware of the drop out rate of young women in the industry, with over 60% of the lecture theatres being full of young women, but only half that in industry. So, he co-founded badass.gal a platform which heroes young creative women in hope to change the stats. The platform, launched on international women’s day 2018 aims to hero a different young woman every day for a year (and beyond). and has already featured over 80 incredible young women who are on their way to changing the stats. Danny’s also heavily involved in ThisAbility, a network in support of disabled talent. When he’s not at work, he’s usually at events with founder Sulaiman Khan helping to create the change we all want to see.

Naren Patel

Naren Patel

CEO, Primesight

Naren joined Primesight in 1991. He floated the business on the London Stock Exchange in 1997 to become one of the youngest Managing Directors of a listed company. He continued to build out the business and in 1999 sold Primesight to SMG plc (now STV plc). In 2007 Naren partnered with the Private Equity firm GMT Communications to buy Primesight back from SMG plc. This was followed up in 2009, with the acquisition of Titan’s (previously Maiden Outdoor) billboard portfolio, and this moved the company to the leading player in the billboard sector of the UK Outdoor market.

In 2016 Primesight moved in to the Airport advertising sector after securing the advertising right with Manchester Airport Group and then acquiring Airport Media Group. In 2017 a joint venture company formed by Primesight and Intersection and in partnership with BT launched InLinkUK. InLinks offer brands exciting advertising locations across London and beyond and give the public a host of free, advertiser-funded services including superfast Wi-Fi.

Primesight are 2-star Best Companies accredited and has been named 2018 Media Owner Commercial Team of the Year, 2018 Best use of Connected Technology winner for InLink and Outdoor Sales Team of the Year in 2015 and 2016.

In 2018, Naren was also named in the Top 100 EMpower Ethnic Minority Executives list presented by the Financial Times. He ranked 13 on the list and was highly commended for championing and dedicating significant time to diversity initiatives in the media and advertising industry. Naren is a Council member and the ex-Chairman for Outsmart. He is a trustee for NABS and part of the Speakers for Schools programme. He enjoys cycling, golf, squash and running, and completed the London Marathon in 2016 and 2017.

Simon Peck

Simon Peck

Group Managing Director, Engine

Simon started his career in advertising in 1994 working at Bainsfair Sharkey Trott. After a few years he left to join BBH to work on Boddingtons, Lynx and Olivio, before moving to Engine’s creative agency WCRS in 2000 as an account director on BMW and RAC. Simon was part of the management buyout of WCRS from Havas in 2004 which led to the founding of the Engine group. He became managing director of WCRS in November 2010, before taking on the role of group managing director of Engine UK in March 2015. Simon has been heavily involved in driving the equality agenda forward, both at Engine and in the wider industry.

Simon has devised and implemented Engine’s industry-leading Better With Balance initiative— a robust five-step programme spanning:

1) Compulsory 50/50 shortlists for all senior roles

2) a robust sponsorship programme

3) an industry leading role model programme

4) more active maternity leave and career planning conversations

5) compulsory unconscious bias training across the group, designed to help the organisation achieve a 50/50 gender split at the top tier of the business by 2020.

He also helped the group launch an LGBT+ Network, culminating in working with Pride in London, and has forged partnerships with The Dyspraxia Society,  Speakers for Schools, and a number of government apprenticeship schemes on its behalf. 

Keith Pepper

Keith Pepper

Keith is an advocate for diversity & inclusion who walks the talk and lives it on a daily basis in both his Human Resources role at Outbrain and in his personal activism.
From a professional point of view, he has coordinated unconscious bias training for all the executives. He launched a diversity and inclusion survey for the first time at Outbrain making sure that our CEO is taking actions and empowering his leadership team to be more inclusive. It is a huge step forward for a company of 600 + people spread across 17 offices. Keith has also pushed for the company to look at data and set milestones for us to benchmark ourselves against. Keith is selflessly championing important conversations to ensure that underrepresented groups have opportunities for personal and professional growth. He is always making sure that Pride Week is a big event at Outbrain offices.

On a personal level, he is involved in many charity boards including Kate’s Club (https://katesclub.org/) which provides social, recreational and emotional support to grieving families.

Nicholas Petche

Nicholas Petche

Editor In Chief Yahoo UK, Yahoo

Nicholas leads the team who deliver the UK and International editions of Yahoo News Digest. In his previous role as senior editor for Yahoo, Nick worked on Zaatari: A Day in the Life a creative partnership between the UNHCR and Yahoo. The project was commended twice at the 2014 UK Online Media Awards once for Best Campaigning/Investigative Journalism and again for Best Video Journalism. Nick has worked as a journalist for 25 years and started out after university in Central America covering Mexico and the civil war in Guatemala as a reporter and photographer. On returning to the UK, he embarked on a career path that took in weekly, evening and national newspapers including Metro and the Daily Mail. He is now spearheading full NCTJ paid scholarship programme for BAME editorial talent with a guaranteed minimum employment for success candidates. Along with this he has supported several insight days, build and delivered creative workshop program and has mentored several aspiring young journalist from diverse background into the industry. Nick is a senior male leader who has made the journey from diversity ally turned to champion.

Ivan Pols

Ivan Pols

Creative Partner & Founder, Truth & Spectacle

Ivan is an advocate, a voice for diversity and an ally for those who are typically considered outsiders in the advertising industry and beyond.  He’s not afraid to call out problems when he sees them and holds himself and those around him to a higher standard. What’s more, Ivan lead the D&AD New Blood Academy at Ogilvy & Mather, served on the diversity committee at Adam & Eve, and has mentored countless people to career success.  As part of his commitment to changing the industry, Ivan has founded Truth & Spectacle, a company dedicated to developing a new approach to solving clients’ business problems. While this isn’t exclusively about diversity, in practice it calls into question all the old, received practices of marketing and media, and makes a new space for people who think differently.

Ivan is an internationally awarded Creative Director for some of the world’s biggest brands. His career in communication and design has taken him around the globe, working in South Africa, Canada and the UK. He was Worldwide Creative Director for Dove, Dove Men, Unilever and Philips, building and leading multi-disciplined and multi-agency creative teams. At adam&eveDDB he was Global Creative Director for their Unilever accounts, including Lipton and Wall’s. He’s collected major awards from all the international shows, including Grand Prizes, Grand Prix and Golds for Integrated Campaign, Effectiveness, Cyber, Print, Social, Film, Product and Strategy. His work has also been included as case studies in TED Talks, marketing textbooks, business books, and parody videos.

Suresh Raj

Suresh Raj

Managing Director, Global Business Development, Zeno Group

As an openly gay and ethnic minority senior executive, Suresh continues to champion the diversity agenda, picking up from his previous efforts whilst he was Worldwide Chief Business Development Officer at Ogilvy Group. He is an Executive Sponsor of a number of Professional Networks which focus on personal and professional development of LGBT+, Black, Asian and Latin communities. He is an official professional mentor through INvolve, and is a personal mentor to a number of ethnic minority individuals across the USA, UK, UAE, and Asia. Externally, Suresh sits on a number of advisory boards and continues to speak on a professional and personal level on the impact of ethnic minority inclusivity on business to drive positive business change and growth. He was a contributor on the global anthropological study on Leading Humans – discussing the greatest aspects of leadership from an ethnic minority point of view, and was featured in the Huffington Post where he discussed the positive impact of living inclusive and open lives to aid societal and business progress. He is currently supporting a Human Research study on minorities’ impact in digital communications by the University of Houston.

Seth Rogin

Seth Rogin

President & CEO, Nucleus

Aligned with numerous organisations over the years which strive for betterment in the community and equality in the workplace, Seth has been a long-time advocate for impacting the industry in proactive and ethical ways. From beginning his career at a non-profit magazine, working to bring awareness and respect for those affected with HIV, to serving as an advisor to an organisation built by an entrepreneurial young woman with Downs Syndrome, Seth has time and time again placed emphasis on helping to alleviate industry homogeneity and shedding light on groups who deserve an equal place in it. Named as one of the 30 best people in advertising to follow on Twitter by Business Insider, Seth has a unique voice and the ability to help enlighten others through his experience and his passion for equality. As evidenced by the diverse makeup of his senior team at his start up Nucleus Marketing Solutions, Seth surrounds himself with the most capable minds, regardless of gender, age, ethnicity, or sexual orientation.

Michael Roth

Michael Roth

Chairman & CEO, IPG

Michael Roth is a pioneer in the Industry as one of the first senior males to proactively support equality the legendary IPG women’s breakfast at Cannes Lions when created eight years ago showcasing global influential women. Michael I. Roth is Chairman and CEO of Interpublic (NYSE: IPG), one of the world’s largest organizations of advertising and marketing services companies Since assuming leadership of Interpublic in 2005, Roth has righted the company’s financial course and moved to make it an industry leader by defining new models that provide value to clients in a rapidly-changing media and marketing environment. Roth is a member of the Board of Directors the Ad Council. He sits on the Leadership Committee of Lincoln Center for the Performing Arts; the Board of Directors of the Committee Encouraging Corporate Philanthropy.

 

Marc S. Pritchard

Marc S. Pritchard

Chief Brand Officer, Procter & Gamble

Marc Pritchard, Chief Brand Officer, is responsible for the brand building disciplines of the world’s largest advertiser, Procter & Gamble. As the company’s top brand builder and chief marketer, Marc sets the media and marketing strategies that guide the communication and brand building for P&G’s portfolio of trusted, quality brands which represent over $65 billion in annual sales worldwide.  Under Marc’s leadership, P&G has launched a number of initiatives to improve the portrayal of people in its advertising by improving the diversity of its supply chain, with the hope this will lead to 100% accurate and positive portrayals of people in advertising and media. Marc is the joint sponsor of the Tracking Study on Gender Equality Attitudes, by Unstereotype Alliance, a thought and action platform that uses advertising as a force for good to drive positive change. Furthermore, P&G is working with The Queen Collective, led by actress and singer Queen Latifah, to accelerate gender and racial equality behind the camera. P&G is also partnering with Katie Couric Media to create content that raises important issues, led by a female-driven team. And it has become the latest firm to join up with Free The Bid, which demands that brands include a female director on the shortlist for triple-bid commercial projects. “Every day, my personal mission is to be useful. I am fortunate to be part of a great company that is useful to 5 billion people around the world with trusted brands such as Tide, Pampers, Crest, Bounty, Charmin, Dawn, Pantene, Head & Shoulders, Olay, SK-II, Secret, Old Spice, Gillette, Venus, Vicks and many more. 

Thomas Scovell

Thomas Scovell

Executive Strategy Director, Analogfolk

Thomas is the executive strategy director at analog folk, having previously worked at TBWA, JWT and BBDO. He’s a kiwi, mentors start-ups with his wife at queen Mary’s university and is also a champion for youth involvement in politics. Thomas is an incredible champion of diversity in advertising. He also brings a loud voice to the B in LBGT, which is often neglected. Thomas is also heavily Involved in PRIDEAM, the campaign group specifically aimed at improving lgbt representation in advertising and marketing, through both the work and THE staff. This summer in Cannes, Thomas is launching the “pride brand makeover” with youtube on Google’s beach. The competition itself has received dozens of entries from Top agencies. Aside from the amazing work Thomas does for LGBT+ rights, he is also a champion for diversity in a broader sense. He has written powerful pieces on the topic of improving diversity in advertising for his blog, in a way that is always thought provoking and unafraid to raise sensitive topics in need of discussion.

Geoffrey Williams

Geoffrey Williams

Director/Head of D&I EMEA, Thomson Reuters

As part of his role, Geoffrey designed and implemented training and career development programmes that support the ethnic minority community, but also gives the business the tools to create an inclusive working environment. In addition, he rolled out mandatory micro-aggressions training to all 400 HR staff globally to go deeper into the impacts of bias in the work environment. He has hosted a number of events with external experts to raise awareness of intersectionality, running six global sessions with one focused on the top 300 leaders globally. Under Geoffrey’s remit, budget has been regularly assigned to the support of The Power List and the Black British Business Awards, and the Asian Power List, connecting the brand with the wider ethnic minority community. Externally, Geoffrey co-founded a non-profit organisation that focuses on building aspirations of young people between the age of 13 & 14, called Rocking Ur Teens. Some attendees are at risk of exclusion, as well as being from communities where they don’t have access to role models. He secures speakers who work in diverse industries to give talks and workshops. He has also regularly been featured in internal and external media projects around diversity and inclusion.

Jack Woodcraft

Jack Woodcraft

Co-founder and CEO, Latimer

Jack is the co-founder and CEO of youth co-creation agency, Latimer. Not your typical ‘adman’, Jack started his career as a documentary filmmaker, bringing real life stories to our screens. The first of which was the improvised drama, ‘Kim’, which allowed young mums to talk truthfully about their experience of domestic violence. The film was sold in 26 countries and all the young women involved were trained as facilitators, in order to help other young women spot early warning signs of domestic violence. That was the start of the co-creation methodology that now underpins everything Latimer does; enabling young people to influence brands and causes by telling their own stories. From that first project, working with 10 young mums in Brixton, Jack has overseen the growth of Latimer’s community of co-creators reach over 55,000 young people in over 37 countries.

Paul Wright

Paul Wright

CEO, IOTEC Global

Paul Wright is the CEO of iotec Global, where he has instilled a new appreciation for inclusivity in the workforce and continues to stand as an advocate for equality and diversity within the advertising industry. He has shared his insights with the industry through events such as the very first DIMA Summit, where he also served as advisory board member and used these opportunities to advise other organisations how they too can attract diverse talent and foster open and inclusive working environments, without the need for extensive budgets.

Beyond this, he has also made significant changes to iotec’s culture. Working closely with iotec’s HR Director, Paul introduced a People Plan focused on overhauling recruitment practices, introducing flexible working and greater maternity/paternity support and improving employee development and inclusivity.

Paul started by appointing more women in the senior management team (CFO, VP Client Services, VP Marketing and HR Director) which now has a 44.44% (female) 55.56% (male) split. This focus on gender balance is in place across the company and we’ve had success in attracting more women across all departments, notably hiring a senior female engineer (September 2017) into our Engineering Department, which historically had been almost exclusively male.Today, we have achieved a 35% (female) 65% (male) split overall, which is rare for an adtech company. Additionally, Paul pushed for flexible working across the company (7am – 6:30pm). This has allowed iotec’s employees, especially working parents, to better manage personal commitments with their working agendas and has contributed considerably to employee moral and overall output. A key component of embracing an inclusive culture is to encourage open working practices. Paul has shown a huge commitment to ensuring every member of staff feels valued and that the company are invested in their ongoing development. Through the onboarding of a performance management tool (Small Improvements) regular feedback is encouraged. Its ‘Praise’ functionality enables peer-to-peer recognition and has fostered greater inclusivity and collaboration between teams whilst inspiring a culture that celebrates success. Regular ‘Lunch and Learns’ have also been introduced to allow employees to share expertise, fill knowledge gaps and promote cross-departmental collaboration and innovation. But the work doesn’t stop here. Paul is committed to developing and diversifying the iotec culture further as part of the company’s  long term strategy (People Plan) and will continue to advocate for greater diversity and champion its importance in adtech and the media industry as a whole.

Paul has spent over 30 years in advertising, initially working at Sky in their first ad sales team. He has worked for multiple digital startups, including his own that was sold to Sky in 2006 and a video platform that was sold to Collective in 2011. He has worked for publishers (Bauer), tech companies (AOL), consultancies and advertisers. Previously, Paul was Director of International at iAd, Apple’s Mobile Ad Platform across Europe, the Middle East, India Africa and the Asia-Pacific. Prior to that, he was Chief Digital Officer at Omnicom Media Group.

ABOUT 2018 DIMA 50 MALE ADVOCATES FOR EQUALITY IN MARKETING & MEDIA

As part of the second annual DIMA (Diversity in Marketing & Media) Summit with the support of our partners, guidance from our advisory board, our judges’ evaluation for each submission and your participation, we are thrilled to announce the inaugural list of DIMA 50 Male Advocates for Equality in Marketing & Media. 

Our goal for this initiative has been to showcase and celebrate the contribution of men in media and marketing who are advocating for change, promoting equality and actively taking action for change.  

We hope this inaugural list, inspires a desire for aspiring advocates to join the conversation, and more importantly rise to the challenge for active advocacy in a positive light and pave the way for a truly inclusive future for our industry.

BACKGROUND INFORMATION & WHY THIS MATTERS

Research shows that when men are actively involved in diversity & inclusion initiatives, 96% of companies report progress. When men are not involved, only 30% show progress. 

Men have a pivotal role to play in creating inclusive workplaces. But too often they are missing from workplace diversity and inclusion efforts, or only peripherally involved. There are many reasons for this. According to the report by The Center for Women and Business (CWB) at Bentley University, men who do embrace gender equity as their responsibility understand the need for a shift in workplace culture, but many do not know how to go about making it happen. When men do recognise a gender issue at work and want to help, they admit to feeling uncomfortable. The sentiment of men in the Fairygodboss/Artemis study was, “…it’s kind of awkward” or “I might say the wrong thing.” Only 41% of men surveyed said they had publicly advocated for a woman; 21% said they have not advocated or acted as an ally. PwC Global Chairman Bob Moritz described this hesitancy, “When the topic of diversity comes up, white men often feel labeled ‘the bad guys.’ We can be so worried about saying the wrong thing that sometimes we default to saying nothing instead. In another study, conducted by Creative Coaching consultant Karen Barr, interviewed 25 senior male business leaders over nine months and found that many men did not believe gender diversity was a business critical issue. In addition to lack of awareness, and societal definitions of gender roles, another reason is the fact that many diversity initiatives are not engaging enough men.

Whatever the reason, it is important to bring both men and women to the table to work together to create an inclusive diversity initiative. We know that in our industry there are many men who are making strides behind the limelight which corresponds with the research findings of the 2016 Fairygodboss and Artemis survey highlighted ways in which men have been allies to advancing women’s inclusion at work in which 53% of the men surveyed said they privately advocated for equality, inclusion and diversity 53% and only 21% said that they had not acted as an ally. 

WITH THANKS TO OUR JUDGES

Paul Frampton Calero

CEO, TinkLabs & Chair, Big Youth Group

Paul Frampton Calero is the CEO of TinkLabs and Chair of Big Youth Group. Paul joined Tink Labs from Havas Media Group, where he was CEO and oversaw 10 different agencies and 850 employees. During his time at Havas, he introduced a diversity and inclusion charter, which was named in Management Today’s Agents of ‘Change Power List 2018’. Frampton-Calero has always been an active supporter of the start-up community and prior to joining Tink Labs, he launched the ‘Big Youth Group’ program, which aims at helping young entrepreneurs to start and grow digital businesses. As one of the UK’s defining voices on the advertising and media industry, Frampton-Calero was voted ‘Top Agency Social CEO’ by Media Week and was named as one of the ‘Top 25 Marketing Influencers’ by Campaign.

We are planning on creating a community of men in our industry who would like to take part in equality initiatives. Please get in touch with Azadeh on azadeh@lync.events for more info.