Event Overview

Following the success of the first DIMA Summit: Diversity in Marketing & Advertising Summit we are delighted to bring you the second annual series of the highly anticipated event to London yet again.  DIMA Summit is the only event of its kind in Europe, bringing together the entire marketing and media ecosystem under one roof, with a focus on fostering greater diversity and inclusion in the industry.

The event will be held at BBC New Broadcasting House on 2nd July. We have planned an exciting programme for you with thanks to our advisory board.Through expert-led keynotes, panels, and interactive workshop sessions, the event will highlight success stories, best practices, and insights from inspirational leaders championing diversity in the media and marketing world.

DIMA is more than a summit. It is a movement. Join us for a unique and dynamic experience that will sharpen your vision for the future and enable personalprofessional and corporate development.

FEATURED SPEAKERS 2018

Serena Abbassi

Head of Culture & Inclusion, M&C Saatchi Group

Sereena Abbassi is Head of Culture & Inclusion for the M&C Saatchi Group. She is also the Founder of All Here, a social enterprise that helps individuals, brands and agencies to connect and think more critically about the world and the work that they create. Sereena has worked with organisations such as Creative Equals on their D&I strategy, and she is also one of the few diversity & inclusion experts advising the UK Advertising & Media Industry Diversity Taskforce. Committed to creating organisational change that is grounded in creative and strategic thinking, Sereena is of the firm belief that the advertising industry has the power to transform and inspire a more connected world.  Sereena is currently working towards a part-time masters in Postcolonial Culture & Global Policy, which sits within the Media and Communications Department at Goldsmiths, University of London, where she’ll be continuing her research into a part-time PhD. Sereena has also written for and been featured in Campaign Live.

2018 AGENDA

2

July

REGISTRATION & NETWORKING

8:00 - 9:00

BBC National Broadcasting House, Portland Place, London, W1A 1AA

Opening Remarks

9:30 - 9:50

MAIN STAGE - BBC Radio Theatre, National Broadcasting House

OPENING KEYNOTE: BBC on diversity and inclusion

9:50 - 10:25

BBC Radio 1 Theatre, National Broadcasting House

PANEL: ENGAGING MEN IN DIVERSITY & INCLUSION INITIATIVES

SPOTLIGHT ON #DIMA50 MALE ADVOCATES IN MARKETING & MEDIA

10:25 - 11:00

MAIN STAGE - BBC Radio 1 Theatre, National Broadcasting House

This session features a short presentation followed by panel of nominees of 50 Male Advocates in Marketing & Media followed by Q&A with audience

MORNING WORKSHOP: Thinking Outside the Boxes: Intersectionality in Action

10:20 - 12:30

BREAK OUT ROOM, BBC NBH

As unfashionable as it is to say it, creating an inclusive culture in your organisation relies on understanding the complexity of the underlying issues that prevent robust change. Leaders who care about diversity and inclusion therefore need new, sharper tools to make this a reality. What we do know is that the mainstream paradigm that siloes people’s identities is redundant (you know, the common refrain that says: let's focus on "gender" first, and then when that's "done" we can look into race). To be effective, we need to deploy thinking that emphasises people’s complexities over the simplicity of fictitious diversity boxes. We need an intersectional analytic framework. Only then will our solutions be effective and sustainable. This 2 hour workshop will deploy Fearless Futures' unique participative and experiential approach and will be an introduction to how leaders who care about making diversity and inclusion happen can sharpen their thinking outside of and across diversity boxes as you design and lead on making inclusion a reality.

TACKLING DISCRIMINATION & PROMOTING EQUALITY WITH AN INTERSECTIONAL APPROACH

11:00 - 11:35

MAIN STAGE - BBC Radio 1 Theatre, National Broadcasting House

TACKLING STEREOTYPES IN ADVERTISING TOGETHER AS AN INDUSTRY

The UNSTEREOTYPE alliance is industry-led initiative convened by UN Women and unites leaders across business, technology and creative industries to tackle the widespread prevalence of stereotypes that are often perpetuated through advertising and content. This session features a panel discussion with key advertisers and individuals who are driving this initiative.

11:35 -12:15

MAIN STAGE - BBC Radio 1 Theatre, National Broadcasting House

KEYNOTE: Mars on diversity & inclusion in advertising

12:15 - 12:45

MAIN STAGE - BBC Radio 1 Theatre, National Broadcasting House

LUNCH

12:50 - 14:15

Media Cafe - BBC National Broadcasting House

Inclusive Leadership

For too long the focus of conversations around D&I have centred around company-wide initiatives rather than the role individuals play in cultivating a culture of belonging. In this session we will explore what it means to be an inclusive leader, look at the skills and behaviours required to champion inclusion and understand why inclusive leadership is the essential leadership skill for the future.

14:15 - 14:45

MAIN STAGE - BBC Radio 1 Theatre, National Broadcasting House

AFTERNOON WORKSHOP: Engaging Men in Diversity & Inclusion Initatives

14:15 - 16:30

BREAK OUT ROOM, BBC NBH

To build inclusive workplace cultures, we need male leaders fully engaged as champions, allies and advocates. Without their buy-in, progress in diversity and inclusion work will continue to be frustratingly slow. In this interactive session we will explore why men have been left out of the conversation and how we can enable their fuller participation. Drawing on Catalyst research, we will unpack the three Bs of engaging men in gender initiatives: Barriers, Benefits, Behaviours and discuss what concrete actions men and women can take to cultivate cross-gender partnership in the workplace and beyond. Participants will be encouraged to challenge their own assumptions about men, women and gender norms and to engage in a candid conversation about partnering on inclusion.

Recruiting diverse talent and Empowering the next generation of diverse leaders

14:45 - 15:15

MAIN STAGE - BBC Radio 1 Theatre, National Broadcasting House

How do we recruit, develop and retain more diverse talent into our industry? What are the tools that are needed to support diverse talent into leadership roles? Best practices and lessons learnt from MediaMath

FOCUS ON SOCIAL AND ECONOMIC DIVERSITY IN MEDIA & MARKETING

15:15 - 15:45

MAIN STAGE - BBC Radio 1 Theatre, National Broadcasting House

AFTERNOON BREAK

15:40 - 16:10

Media Cafe - BBC Radio 1 Theatre, National Broadcasting House

SPOTLIGHT ON BAME LEADERS IN MARKETING AND MEDIA

16:10 - 16:40

MAIN STAGE - BBC Radio 1 Theatre, National Broadcasting House

CLOSING REMARKS & END OF SUMMIT

17:10 - 17:20

MAIN STAGE - BBC Radio 1 Theatre, National Broadcasting House

With Thanks to

2018 Inclusion Partners

2018 Associate Partners

  • 180 +

    Participants

  • 20 +

    Speakers

  • 8 +

    Hours of engaging content

Client side marketers

Agencies

Media Owners

Associations

AdTech

MarTech

Whether you from an agency, media owner, tech provider or a client side marketer, this event is a must attend. It is the only two day event in Europe dedicated to diversity & inclusion in marketing and advertising. The event brings together the entire marketing and advertising ecosystem under one roof. All are encouraged to register and attend this significant and timely event.

LEARN

Learn from the game changers in diversity and inclusion, the innovators who are helping to rewrite the future of advertising, marketing, media and tech

NETWORK

Network with and learn from like-minded professionals who share your commitment to the business imperative of diversity and inclusion

TAKE PART

Take part in interactive discussions with your colleagues and experienced practitioners who ventured successfully into new territory with new approaches.

Gain insights

Gain insights into solving the most pressing challenges faced by individuals and organisations in marketing and advertising. The content of the summit is shaped by a diverse planning committee and feedback from the industry.

It’s all about you

It’s all about you. Our event format encourages a great deal of attendee participation through our interactive sessions and ‘unconference sessions’ whereby the agenda of the session is set by the attendees themselves. Often at events, there is a missed opportunity of the ideas within the audience. We have a varied approach to attendee participation and attendees are the heart of this summit. The ideas you contribute could change the face of the industry and we want you to be able to share your ideas with your peers at the event!

Fun and Engaging

Fun and engaging session formats. We promise two days packed with informative and inspirational sessions and no long and boring presentations or sales pitches. There will also be plenty of opportunities for networking and interaction with your peers.

BBC Broadcasting House
Portland Place
London
W1A 1AA

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MEDIA & ASSOCIATION PARTNERS

Testimonials

Contact

If you have any questions or require further information about the event, we would be delighted to assist.

LYNC MEDIA GROUP LTD.

Address: Kemp House, 160 City Road, London, United Kingdom, EC1V 2NX
Email: contact@dimasummit.com

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