Sue Unerman

CTO, MediaCom

Sue drives the strategy for MediaCom in the UK to ensure accountability, cut through and innovation in all work.

Campaign magazine says: “To help propel an agency to the top through its strategic work takes some doing, but to keep it there for ten years demonstrates a scary strength of will.” When they named her as top Media planner for the second year they wrote :”the brains behind the brawn of MediaCom her impact and influence on the business remain second to none”.

She blogs at, and is co-host of the MediaCom Connected Podcast. Her first book on marketing “Tell the Truth, Honesty is your most powerful marketing tool” was published in summer 2012.

Campaign magazine called it “one of the most influential marketing books of 2012”. She was a member of the UK Government Digital Advisory Board. Cabinet Minister Rt Hon Francis Maude MP wrote; “The advice and guidance we have received from you has been invaluable”. She was Internationalist Magazine Agency Innovator 2012. Sue is a contributing media editor to Brand Republic and sits on Oxford Today’s Editorial Advisory Board. She is a member of the Open University Council and Women’s Aid’s Key Supporters Group. Her new book, on women and work, ‘The Glass Wall, success strategies for women at work and businesses that mean business’ was published in September 2016, The Daily Mail called it a “revelatory new book, which offers practical, and often surprising, strategies for succeeding in the business world”.

(Her name is pronounced “You-ner- man”)


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