Shelina Janmohamed

Author and Vice President of Islamic Marketing , Ogilvy

Shelina is the Vice President of Islamic marketing at Ogilvy, the agency’s specialist arm for insights into Muslim audiences. She was named by AdAge as one of Europe’s Twenty Women to Watch and Campaign Magazine as one of its trailblazers

She is the author of Generation M: Young Muslims changing the world, the definitive book on contemporary Muslim insights. Her first book Love in a Headscarf is an award winning coming of age memoir.

She is a regular commentator and columnist for The Telegraph, The National, Harpers Bazaar and the BBC.


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