Philip Bourchier O’Ferrall

Executive Vice President & Head of Viacom Velocity International

Philip O’Ferrall is Executive Vice President, Viacom International Media Networks and Head of Velocity International, based in London, reporting directly to VIMN’s President Robert Bakish.

In this role, O’Ferrall has responsibility for all of VIMN’s immersive Television & Digital Media business outside of North America.

Under his leadership at Viacom Velocity International, O’Ferrall’s team are responsible for helping brands and advertisers create customized content-led commercial campaigns that reach beyond existing TV & online advertising inventory and which connect them more effectively with audiences who are engaging more deeply with VIMN brands including MTV, Paramount, Nickelodeon, Spike, BET and

Comedy Central as well as major tentpole events including the MTV EMA, Nickelodeon KCA, MTV Isle of Malta, on different platforms and devices.

O’Ferrall is responsible for building on the success of Viacom Velocity internationally, combining his solid commercial experience with a deep understanding of how to build best in class digital and social media engagement with award winning content underpinned by ‘big data’ and measurement on and off network, for the benefit of Viacom International’s brands and commercial partners around the world.

As part of his prior remit as SVP, International Digital Media, VIMN, O’Ferrall led the global ex US business including the development of new content solutions, technology platforms and strategic partnerships with major industry players in the digital arena. These included new ventures, affiliate relationships, distribution and mobile as well as creating 360-degree TV commissioning strategy for new programming ensuring the world of digital and linear TV grew together.

During this period O’Ferrall was responsible for spearheading a number of innovative initiatives including the international launch of My Nick Jr – Nickelodeon’s first customized kids’ platform – in the UK, the US and China, the launch of YourMTVTop20, the world’s first social media powered music video chart; MTV Always On, MTV’s pop culture cross platform content factory continuing the expeditious roll-out of MTV VOD and the MTV News app and social voting campaigns including MTV

Stars, MTV’s Hottest Summer Superstar.

Prior to overseeing VIMN’s international portfolio, O’Ferrall was SVP Digital, MTV UK. He joined VIMN (formerly MTV Networks) in 2007 from Twofour Group, the UK’s largest regional broadcast and production company, where he held the position of Executive Director, responsible for online, mobile and interactive strategy across the entire Twofour Group output.

Aside from his role at VIMN, O’Ferrall enjoys an active role in the Royal Television Society and is a voting member for both The International Emmy Awards and BAFTA and is a Non Executive Board

Member of Script & Format Television Business Travesty Media Ltd. O’Ferrall was named in The Evening Standard’s 1,000 most influential people in London and listed in Debretts People of Power 2010, 11, 12, 13, & 2014.


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