Daniele Fiandaca

Co-founder, Creative Social and Token Man

Daniele is co-founder of Creative Social, a business that works with agencies and brands to accelerate creative thinking and whose clients include Absolut, Converse, Sonos and The Hoxton. Daniele is also extremely active in the diversity arena as co-founder of Token Man, an initiative to give men in industry a better understanding of the challenges women face in business and a greater empathy for when they are in the minority, as well as being one of the brains behind The Great British Diversity Experiment.
Previously Daniele was CEO of Profero and was most recently Head of Innovation at Cheil Worldwide. In 2014 he was voted in the Top 10 of the UK digerati by the Drum.
Daniele has co-edited and co-authored a number of books including Hacker, Maker, Teacher, Thief: Advertising’s Next Generation and Creative Super Powers which has just launched on Unbound.
His passions include travelling to exotic places, cinema and Arsenal football club.


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