Becca Muir

Head of Research and Analysis, ExchangeWire

ExchangeWire is a fully-fledged digital publication; international research provider; and host of the global ATS event series. Becca leads the Research division and is heavily involved in promoting ExchangeWire to publishers and brands and other companies outside the ad tech and martech ecosystem. Becca has always had a keen interest in advertising and marketing and has held roles at Google, Mindshare, Marin Software and Quantcast, in both campaign strategy roles and marketing roles.


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