Anna Hickey

Managing Director, Maxus

Anna was appointed MD at WPP media agency Maxus UK in June 2015. In just one year, she has completely reinvigorated the agency’s people strategy and is spearheading a major equality and diversity drive.

Last December, Anna introduced an agile working policy, driving productivity whilst reducing employee turnover by 5% YTD to smash the industry average.

She has launched ‘Never Stand Still’ – a work/life balance programme with a focus on wellbeing and personal growth within and beyond the workplace. Absenteeism due to sickness has since dropped, whilst morale and retention have soared – and Maxus has celebrated its first inclusion in The Sunday Times best 100 companies to work for ranking.

Anna has also delivered on her commitment to implement truly flexible working for parents with a market-leading parent policy. Maxus’ Parent Commitment includes equal enhanced parental leave policy for mums and dads, paid childcare emergency days and a parent buddy system: practical solutions that actively support and encourage parents.

Delivering on a statement of intent to #NeverStandStill herself, Anna is now implementing a diversity strategy inspired by Maxus’ achievements in the field of gender equality. She has already created Maxus Calling – a school liaison and apprenticeship scheme to broaden access to the advertising industry – and she is calling on the entire agency to input to a comprehensive Diversity Manifesto.


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