Author: Lync Media Group Press

Campaign, December 06, 2017: When Paul Wright joined automated buying platform Iotec last year, only 20% of its workforce was female. Today, it’s 35%. According to Wright, this was achieved with no dedicated budget but a lot of determination. “I don’t believe you need a budget for diversity, you need an attitude,” he told attendees at the Adtech […]

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Exchange Wire, 04.12.2017: From directors to founders, vice presidents and C-level executives, women have played a part in the ad tech scene for years – yet often remain in the background at industry events. The diversity conference Ad Tech Inclusion Summit is now recognising 50 women in ad tech. A look at any ad tech conference will […]

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By Rob Price Google CEO Sundar Pichai has given a public defence of the importance of diversity in the technology industry and called on more women to enter the field. “You belong here and we need you,” the executive said. His public remarks at a coding event aimed at girls, first reported by The Verge, […]

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Three steps agencies can take today to boost diversity. By Ali Hanan, the founder of Creative Equals. Trends start in threes. Over the last couple of weeks, three major brands – HP (once part of Hewlett Packard), General Mills and Verzion – have publically demanded their ad agencies put diversity at the core of their […]

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